About me

More than code, I am stories

From competing in eSports to developing corporate software. I am a tech enthusiast who loves Legos, photography, and creating memorable digital experiences.

The B-Side

Interests, hobbies, and those fun facts that make me unique.

Photography

Capturing light and moments. From urban landscapes to candid portraits.

Entertainment

Ex-Pro R6 Player. Still aiming for headshots.

“Wubba Lubba Dub Dub”

A big fan of the crazy adventures of Rick and Morty

Just build it

I love building with Legos, I have a lot of fun doing it.

Competitive Spirit

I’ve always loved doing something that activates me.

eSports Semi-Pro

Ex-Pro R6 Player. Still aiming for headshots.

Pro Academy

Soccer League

Feel the vibe

It’s incredible to choose the right music for the right moment… Sometimes I like to sing, and once I tried to produce my own music.

Journey

A timeline of continuous evolution. From my academic foundations in Multimedia Engineering to leading digital strategies in the corporate world. Here is where theory meets practice.

Work & UX/UI

Communications & Digital Strategy Analyst

Harinera del Valle (May 2025 - Present)

Leading cross-channel strategies (Design, Web, Ads) and optimizing workflows through AI integration.

2025
Digital Marketing & CRO

Digital Marketing Analyst

Celsia Internet (Feb 2024 - Jan 2025)

Led UX-focused web redesign (CRO), reducing bounce rate by 15% and increasing conversion with CRM.

2024
Education

Multimedia Engineer (B.S.)

Universidad de San Buenaventura (2018 - 2024)

Specialized in UX/UI and development. Honor Mention for academic excellence.

2024
Software & UX Intern

Software Engineering & UX Intern

Celsia Energía (Aug 2023 - Feb 2024)

Developed high-fidelity prototypes improving user satisfaction by 25% and automated design workflows.

2023
Education

Diploma in Multimedia Project Design

Universidad de San Buenaventura (2023)

Focus on Digital Interaction and Visual Communication Strategy.

2023
Certification

Scrum Fundamentals Certified (SFCM)

SCRUMstudy - VMEdu (2023)

Certification in Agile methodologies fundamentals.

2023

Let's Connect?

Whether to talk about web projects, play a match of R6, or debate Rick and Morty theories.

Let's Connect?

Whether to talk about web projects, play a match of R6, or debate Rick and Morty theories.