ROLE
Lead Visual Designer
DURATION
3 Weeks
TOOLS
Illustrator y Photoshop
G E N E S I S
The redesign focuses on visual hagiography. By distilling the complex historical imagery into clean, high-contrast strokes, the identity gains the versatility needed for textiles while maintaining its theological gravitas.
ICONIC LEGACY
Respecting the 1990 founding heritage.
ADAPTABILITY
Optimized for embroidery and processional banners.
T H E S C R I P T
Inspired by Roman monumental inscriptions (Capitalis Monumentalis), the chosen typeface reflects stability, history, and the eternal nature of the Confraternity.
A classical serif font with flared terminals and elegant proportions, reminiscent of marble carvings.
D I S P L A Y S P E C I M E N
LAPIDARY SERIF
HIGH CONTRAST
ROMAN ORIGIN
F U L L C H A R A C T E R S E T
A P P L I C A T I O N
ADAPTIVE SYSTEM
The identity system is designed with a responsive contraction strategy. This ensures that the sacred emblem remains legible and impactful across all applications, from large-scale banners to small digital icons, adapting its level of detail to the medium.
ORIGINAL CANON • FULL ILLUSTRATION
Reserved for large-scale applications requiring full detail.
LITURGY OF HOPE • COMPACT ICON
Optimized for small-scale digital and secondary applications.
PASSION NIGHT • EMBLEM
The primary mark, balanced for high-impact branding.
THREAD PRECISION
FRATERNAL SPIRIT
YUMBO, COLOMBIA
SINCE 1990
REBRANDING
SACRED ARTS
