Redesign – Biomedical Engineering – Copy
La Verónica “A visual bridge between centuries of tradition and modern identity, preserving the sacred gaze of the Vera Icon.” ROLE Lead Visual Designer DURATION 3 Weeks TOOLS Illustrator y Photoshop G E N E S I S The Synthesis of Devotion The redesign focuses on visual hagiography. By distilling the complex historical imagery into clean, high-contrast strokes, the identity gains the versatility needed for textiles while maintaining its theological gravitas. ICONIC LEGACY Respecting the 1990 founding heritage. ADAPTABILITY Optimized for embroidery and processional banners. T H E S C R I P T Monumental Lettering Inspired by Roman monumental inscriptions (Capitalis Monumentalis), the chosen typeface reflects stability, history, and the eternal nature of the Confraternity. Cinzel Custom A classical serif font with flared terminals and elegant proportions, reminiscent of marble carvings. D I S P L A Y S P E C I M E N LA VERÓNICA LAPIDARY SERIF HIGH CONTRAST ROMAN ORIGIN F U L L C H A R A C T E R S E T ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 A P P L I C A T I O N “Since 1990, bearing the legacy of the passion through the streets of Yumbo.” ADAPTIVE SYSTEM Variations & Responsive Contraction The identity system is designed with a responsive contraction strategy. This ensures that the sacred emblem remains legible and impactful across all applications, from large-scale banners to small digital icons, adapting its level of detail to the medium. ORIGINAL CANON • FULL ILLUSTRATION Reserved for large-scale applications requiring full detail. LITURGY OF HOPE • COMPACT ICON Optimized for small-scale digital and secondary applications. PASSION NIGHT • EMBLEM The primary mark, balanced for high-impact branding. Unity in the Brotherhood. The visual identity extends beyond the screen. For the confraternity’s official parade, we developed a premium polo line in **Sacred Linen** cotton, featuring the emblem embroidered in deep **Penitential Purple**. Elegant, durable, and highly legible from a distance. 100% THREAD PRECISION Unified FRATERNAL SPIRIT “Preserving the face of faith forgenerations to come.” YUMBO, COLOMBIA SINCE 1990 REBRANDING SACRED ARTS What’s next? The journey doesn’t end here. Choose your next destination or reach out to start something new. Back PREV Previous CONTACT — Contact — Next NEXT Project